Who We Are
Melissa F Daly, Founder
Melissa has worked in financial and business communications for more than 20 years, with a special focus on key message development and strategy around critical issues. Melissa started the practice in 2011 after spending three years at Goldman Sachs as Vice President, Corporate Communications. There, she focused on communications programs for its asset management (GSAM) and private wealth divisions as well as the firm’s political and lobbying activities. Prior to that, she was a Director at Brunswick Group, a London-based strategic communications firm. There, she spearheaded its financial services offer in the US, managing communications and special projects for hedge fund, private equity, insurance and traditional asset management firms. Before Brunswick, Melissa was responsible for marketing communications and media relations for Fred Alger Management, helping it rebuild after 9/11. At The Hartford, as Director of Communications, she was instrumental in building brand awareness around its new mutual fund family as well as being responsible for communications for The Hartford’s investment related products businesses. Early in her career, she worked alongside A. Michael Lipper as his namesake company’s Head of Media Relations. Melissa is often quoted in the press discussing a variety of business topics and has frequently appeared on CNBC and CNN serving as an industry commentator and Bloomberg calls her “a veteran Wall Street message maker.” Her experience spans across business sectors and continents.