Last week, The New York Times drew “a clear line” against the practice of allowing sources to approve quotes after an interview takes place and before the story goes to print. During my many years as a public relations professional, I have worked with corporate clients who have made the review process a key part …
4 Reasons Why Those Who Aren’t on LinkedIn Should Be The Investment and Wealth Advisor Edition Obviously, if you are reading this on LinkedIn, you understand the value of this site for making new business connections while also following what your current and former colleagues are doing, such as changing jobs, hiring new employees or …
4 REASONS WHY THOSE WHO AREN’T ON LINKEDIN SHOULD BE Read More »
Recent Trump interviews have brought this topic back into the headlines. A Google search on “abruptly ended interview” yielded over a half-million results so it clearly happens more than it should. Whether it is a print or broadcast interview, the result is always the same. The act of ending the interview becomes the story and …
The answer is: Never. Really. Lying to the press is essentially an open invitation to become an even bigger target for both journalists and the public. One of the easiest ways to give a bad story a longer shelf-life is to lie to a journalist. Equally important, lying to the press ruins your own reputation …
WHEN IS IT OK TO LIE TO THE MEDIA? THE DEFINITIVE ANSWER Read More »
Recent headlines have ignited a fight that has pitted those who support working with the media against those who see advantage to working against the press. Mark Twain, said, “Never pick a fight with people who buy ink by the barrel.” As someone who has long established and maintained press relationships, I say, beware who …
I asked, and they answered. My unscientific poll included senior writers and editors at well-known news organizations including newswires, top financial magazines and national newspapers. These are the very people that most PR professionals want and need to know and they are increasingly frustrated by the same familiar tactics. But one in particular stood above …
Recently, I have written about common mistakes that people make before and during media interviews. Unfortunately, once the interview is over, you may still undermine your end goal. Your actions may be misguided and could potentially jeopardize your place in the story as well as your long-term relationship with the media. Here are some things …
The day has come and you have decided to speak or meet with a journalist. You prepared, learned about the reporter and are ready to be interviewed as an expert on a topic, industry or key issue. We all have heard and read stories about interviews going wrong, or about a soured relationship with a …
Whether you are a seasoned executive or spokesperson, or it’s your first time speaking with the press, common mistakes are often made before you even begin speaking with a reporter. These errors will quickly derail the interview, impede your ability to stay on point and potentially result in you saying something you regret. The end …
Public relations pros around the world consistently dread the reaction from their clients if they are left out of an important story. If you are a subject-matter expert or spokesperson, you may have had a number of interviews but never landed in an article or just have had a few words in the story. We …
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