What does a Navy SEAL have in common with The Little Mermaid? Well, not much really, but in recent weeks I had the privilege of seeing both live. I promise this will not be a discussion about my diverse interests. Really what the two occasions do have in common is proof that preparation and rehearsal lead …
We are asked, frequently, about the reported demise of the press release. In some people’s minds, the traditional press release has gone the way of the Fax Machine. We disagree. We believe that the press release is still a useful public relations tool. The problem isn’t that the press release has outlived its usefulness, but …
THE DEATH OF THE PRESS RELEASE HAS BEEN GREATLY EXAGGERATED Read More »
Media and presentation trainers around the world will now show the clip of a rather thirsty U.S. Senator Marco Rubio giving the GOP rebuttal to President Obama’s State of the Union speech February 12. See it here. They will use it in their sessions and discussions about what not to do. We are discussing it here …
We are often confronted with this question about questions. During press interviews, we have watched many executives of varying media savviness look perplexed when confronted with the same question over and over, sometimes asked in different ways. Many of these execs assign bad intentions or ignorance to the reporter. The reality is that often it’s not …
There IS such a thing as bad press. The New York Road Runners gave us this lesson when they made themselves a lightening rod during the debate of whether or not to hold the New York City Marathon in the wake of Superstorm Sandy. Mayor Bloomberg did not help the situation in the lead up …
NYRR BLAMES MEDIA FOR FUELING SANDY STRUGGLE. A LESSON IN BAD PR. Read More »
Let me start by saying that this is a non-partisan commentary. On Monday, Paul Ryan was interviewed by a reporter with ABC12 in Flint, Michigan. Like all good broadcast interviews, the topic quickly changed. Vice Presidential candidate Paul Ryan and his public relations handler didn’t like the direction and instantly ended the interview. See it …
As the funniest, and most sarcastic person I know, even I have the good sense to understand when to keep my humor at bay. While appearing on “The Colbert Report”, which aired earlier this week, Brooklyn Rep. Yvette Clarke offered a surprising glimpse into both her lack of historical knowledge of the borough she represents, …
#REPCLARKE, NO ONE GOT THE JOKE, NOT EVEN #COLBERT Read More »
Around the globe, executives arrive at meetings and conferences armed with glossy slide decks, laundry lists of talking points and FAQs. And all of it will likely go ignored. Like you, all executives are confident their presentation has been reworked and honed. But is yours a distinctive and memorable story regardless of whether it’s a big …
3 WAYS TO GET THE MOST FROM EVERY INDUSTRY EVENT Read More »
Last week Mitt Romney and Paris Hilton were each defending private exchanges that were made public by others. Let’s review. While at a fundraiser earlier this year, Mr. Romney made comments about the segment of the population that he will never convince to vote for him. Thus, he doesn’t care as much about this group …
Here’s my free advice of the day: If you are near a microphone, it may be on. And if you are WEARING a microphone, it IS on. You can safely assume that someone will hear your comments, and may record them. And if noteworthy, those comments will be replayed and picked up broadly by other …
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